Skincare Consumer Survey BASIC INFO Name * First Name Last Name Age * 8-14 15-18 19-24 25+ Email * Phone (###) ### #### School: * City * (include full address if you are interested in product samples) Year (if in school) * Freshman Sophomore Junior Senior Other BRANDS & PREFERENCES Favorite skincare brands? * Select up to 3 CeraVe The Ordinary Drunk Elephant Rhodes Glow Recipe Glossier Other If you selected "Other" above... * Let us know which additional brands you like to use or write N/A. Do you typically buy multiples of the same brand? * No, usually just 1 2-3 4-5 6+ Favorite color combination? * Pastels (pink, lavender, mint) Neutrals (white, beige, gray) Bold & Bright (red, orange, teal) Black & White minimalist Other Favorite skincare accessory? * Face roller/gua sha Headband/hair wrap Silicone brush/applicator Skincare fridge Other Favorite skincare sayings/hashtags? * #GlassSkin #GlowUp #NoFilterSkin #SelfCareSunday Other PRODUCTS & USAGE Skincare products you use most * (check all that apply) Cleanser Toner Serum Moisturizer Sunscreen Lip Balm/treatment Face masks Eye cream Can’t-live-without product right now * (check all that apply) Cleanser Moisturizer Sunscreen Lip balm Serum Other Does "clean" matter to you? * Yes, always Sometimes No, not important Favorite textures * Lip Treatment Balm Glossy/oil Creamy Other Favorite textures * Cleanser Gel Foam Cream/Milk Oil/balm Favorite textures * Moisturizer Light lotion Gel-cream Rich cream Face oil Scent Preference * Heavy scents Light scents Unscented Favorite skincare applicator * Fingers (hands) Dropper Pump Wand/roller Brush Product size preference * Travel size (mini) Full size Jumbo AESTHETIC & PACKAGING Favorite colors for skincare packaging * Pastels Brights Earth tones Black & white minimalist Other Favorite packaging material * Glass Plastic Metal/aluminum Sustainable/eco (refillable, compostable) Do you like your skincare to match? * Yes, matching colors/sets No, I like a mix of styles/colors Packaging style preferences * (check all that apply) Pumps Jars Tubes Droppers Sticks MARKETING & INFLUENCE Favorite skincare "flavors" * Vanilla Coconut Berry or citrus Matcha Chai Other Foods you associate with beauty/skincare * Avocado Honey Matcha/Green tea Cucumber Berries Other Favorite scents * Floral Fruity Herbal/earthy Fresh/clean Unscented Merch with skincare? * Tote bags Water bottles Skincare headbands Makeup bags Other Favorite workout? * Pilates Yoga Weight training Dancing Other Favorite foods with products? * Fruits/acai bowls Veggies/salads Sweets/desserts/candy Drinks (matcha, chai, lattes) Other Events you'd attend for a new skincare brand * Pop-up stores Skincare classes/workshops Influencer meetups Online/virtual events Other What makes you want to buy a product? * (choose top 2) Colors/packaging Flavors/scents Texture/feel Influencer recommendation Celebrity use Friend recommendation Visible benefits/results Health/safety Who is your favorite influencer for beauty? * YOU & YOUR SKIN Your skin type * Oily Dry Combination Sensitive Main skin concerns * (check all that apply) Acne/breakouts Redness/sensitivity Dryness Oiliness Skin texture and pores Dark spots/post-inflamatory hyperpigmentation Aging/fine lines Daily skincare products used * 1-2 3-4 5-6 7+ SHOPPING HABITS Average price you spend on a skincare product: * Under $10 $10–20 $21–40 $41–60 $60+ What social media apps do you most purchase from and utilize? * TikTok shop Instagram Snapchat YouTube Facebook X Where do you usually shop? * Amazon TikTok Shop Sephora Ulta Target Drugstore (CVS/Walgreens) Brand website How often do you buy skincare? * Weekly Monthly Every 2-3 months A few times a year FINAL QUESTIONS What’s missing in the skincare market? * More affordable clean options More eco-friendly skincare Multi-use products Better sensitive-skin formulas Other What makes you stick with a brand long-term? * Consistent quality/results Price/value Packaging & design Wide product range Brand values (eco-friendly, cruelty-free, etc.) Thank you!
